The Stupidly Simple Secret To Finding (And Keeping) Long-Term Winners

The investing world can be extremely complicated… if you let it.

Just think about all the economic factors to consider. You have interest rates, the unemployment rate, inflation, bond yields, gross domestic product (GDP), fiscal stimulus, taxes… the list goes on.

Throw in events like natural disasters, the trade war with China, the coronavirus. And it’s near impossible to keep up with everything.

If it feels overwhelming, that’s because most professional money managers and the financial media want it to be. But when you boil it all down, it’s rather simple. Especially when you’re investing in world-class companies as we do over at my premium service, Top Stock Advisor.

Here’s what I mean…

Can You Explain It?

If you find it too difficult to explain what the company does in laymen’s terms, then it probably doesn’t belong in your portfolio. For instance, most people use debit and credit cards to make purchases, so we own the company — Visa, Inc. (NYSE: V) — that collects a fee every time your card is swiped. That’s worked out pretty well — we’re up nearly 200% since adding it to our portfolio in December 2016, compared with the S&P 500’s 76%.

I’ll give you some more examples. It’s mandatory to have home and auto insurance, so we own two of the best property & casualty, “P&C” companies in the world. Digital advertising is a $356 billion — and growing — industry. We own two of the market leaders in the space: Facebook (Nasdaq: FB) and Alphabet (Nasdaq: GOOGL).

Millions of people buy and sell stocks, options, and futures contracts daily. So, we own the marketplaces that allow these transactions to take place (hint: they’re two of the names I mentioned in this piece).

All throughout our Top Stock Advisor portfolio, you’ll find examples of simple ideas that are easy to understand. Kids toys: check. A top homebuilder: check. Addictive caffeine beverages: check. World-class oil and gas pipelines… I could go on and on.

If that sounds simple, it’s because it is.

Of course, we do a lot of in-depth research on our ideas. And this doesn’t mean we will hold every position without regard to what’s going on in the market. We will continue to capitalize on opportunities that the market presents, like we did with Rocket Companies (NYSE: RKT), for example. Even though we only added the online mortgage company just three months ago, shares doubled in a matter of days at the beginning of March. We took advantage of that and went ahead and booked profits. Shares were up more than 70% when I sent out my alert to readers, telling them to sell.

But the point is, a lot of investors overcomplicate things.

Why Make It Complicated?

You hardly ever hear Warren Buffett talk about all the external factors that he can’t control like GDP, inflation, and unemployment when he’s talking about his investments. Instead, he looks at a company, how its product or service is serving people, and asks himself if his kid’s grandkids will be purchasing that product.

One of his favorite examples is chocolate. People aren’t going to stop buying chocolate. It’s a product that isn’t going anywhere. That’s a big reason why we own Hershey (NYSE: HSY).

Think chocolate is boring? Think it’s too simple to outperform the market? Think your time is better spent trying to research and understand something that seems a little out of depth for a regular investor? Think again…

Closing Thoughts

We live in a world of complex systems that seem to punish this sort of “simple” thinking. But when things go haywire in the economy and the market, understanding in simple terms what the companies that own do will help you navigate through all the noise.

It will help keep you at ease during times of market volatility and stress.

Of course, there are going to be times when your investment thesis might turn out wrong, or not come to fruition. That’s going to happen, and in that case, simply cut our losses and move on to the next opportunity. (Using stop-losses, which I talked about here, can go a long way to help you do this.)

But the bottom line is don’t let all the external factors associated with the economy and the market overwhelm you. As the U.S Navy states, “keep in simple, stupid.”

In the meantime, if you haven’t already taken a look at my report of investment predictions for 2021, you’re missing out…

While I don’t pretend to have a crystal ball, my team and I have gotten pretty good at this over the years. Many of our past predictions have given investors the chance to rake in gains of 622%, 823%, and even 993%.

In this year’s report, you’ll learn our number one commodity pick for the coming boom… how a revolutionary air travel technology could make early investors rich… and the “odd” reason one small group of mining stocks could soar in the coming months (they’ve done it before).

To get the details of all these exciting (and in some cases, shocking) predictions, go here now.