Amber Hestla

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

Among Warren Buffett’s biggest all-time winners is Coca-Cola (NYSE: KO).   Buffett owns 400 million shares of the stock, and paid a split-adjusted average price of less than $3.25 a share. Today, that stake in KO is worth about $20 billion, which means Buffett has made nearly than 1,500% on his investment. That’s truly remarkable. And Buffett obviously made a great decision when he bought KO. You probably know most of that part of the story, but what you may not know is that Buffett still fought to get the best price possible on his buy. In fact, in at least one case,… Read More

Among Warren Buffett’s biggest all-time winners is Coca-Cola (NYSE: KO).   Buffett owns 400 million shares of the stock, and paid a split-adjusted average price of less than $3.25 a share. Today, that stake in KO is worth about $20 billion, which means Buffett has made nearly than 1,500% on his investment. That’s truly remarkable. And Buffett obviously made a great decision when he bought KO. You probably know most of that part of the story, but what you may not know is that Buffett still fought to get the best price possible on his buy. In fact, in at least one case, the “king of buy-and-hold” sold put options to help him get the share price he wanted… —Recommended Link— Wharton Economist Reveals Fatal 5G Flaw… And The $5 Stock That Can Fix It It’s true… the latest and greatest wireless technology has a devastating problem that could cripple cellular communications worldwide. But one company has developed a fix. Wireless carriers around the globe are throwing billions of dollars their way… boosting the company’s stock price up to 2,247% over the next 12 months. Click here to stake your claim. In 1993, Buffett wanted… Read More

We all have to-do lists that grow longer every day. Many of us look at what needs to be done right now, and we deal with things as they become urgent. You could say we have a short-term focus. For example, as I look out the window, I see tumbleweed piled up against the fence. The wind blows it into the fence, and, in a perfect world, I’d get out there and throw it to the other side so the wind could blow it to Nebraska or wherever tumbleweed goes. If I don’t do that, it weakens the fence, and… Read More

We all have to-do lists that grow longer every day. Many of us look at what needs to be done right now, and we deal with things as they become urgent. You could say we have a short-term focus. For example, as I look out the window, I see tumbleweed piled up against the fence. The wind blows it into the fence, and, in a perfect world, I’d get out there and throw it to the other side so the wind could blow it to Nebraska or wherever tumbleweed goes. If I don’t do that, it weakens the fence, and eventually the fence will need to be repaired. But the dishwasher also needs to be emptied, and a load of laundry needs to be folded, and three more loads need to be done, and… Well, let’s just say the fence isn’t urgent, and I am doing urgent chores around the house today. That fence will hold out for years. Investors — even those who claim to be long-term investors — can often adopt a short-term focus. Even while saying they believe that stocks always deliver gains in the long run, they focus on today’s price changes and they look at… Read More

As you may know, I’ve spent a fair amount of time recently talking about investing in marijuana stocks. This may sound curious, since my background is in trading. But marijuana is a great market. It’s a product with a long history of demand. And that demand is increasing as the supply structure is changing. That’s a great opportunity for traders and investors alike. —Recommended Link— This Amazon trade pays out every year There’s no easier way to make money than trading a stock that makes the same move each year — year after year. Here’s… Read More

As you may know, I’ve spent a fair amount of time recently talking about investing in marijuana stocks. This may sound curious, since my background is in trading. But marijuana is a great market. It’s a product with a long history of demand. And that demand is increasing as the supply structure is changing. That’s a great opportunity for traders and investors alike. —Recommended Link— This Amazon trade pays out every year There’s no easier way to make money than trading a stock that makes the same move each year — year after year. Here’s how we’ve made $1,200 with this secret, each time — and how you can do the same. How Cannabis Is Changing For decades, marijuana has been illegal. It’s been widely distributed and readily available, but it was often only available as dried leaves. Availability in other forms is one of the most exciting changes in the market right now. Researchers have long known that there are hundreds of different compounds in the cannabis plant. In recent years they have learned to isolate some of these compounds to produce specific pharmaceutical and other beneficial effects. This is… Read More

Last week, I wrote about the Federal Reserve and how their plans to buy bonds was a form of quantitative easing that should boost the economy. Since then, some new economic data has shown that this may be just what we need. Retail sales slipped in the latest data release. Sales declined 0.3%, the first drop since February. CNBC reported that this is “raising fears that a slowdown in the American manufacturing sector could be starting to bleed into the consumer side of the economy.” I believe the most important part of the news was how wrong… Read More

Last week, I wrote about the Federal Reserve and how their plans to buy bonds was a form of quantitative easing that should boost the economy. Since then, some new economic data has shown that this may be just what we need. Retail sales slipped in the latest data release. Sales declined 0.3%, the first drop since February. CNBC reported that this is “raising fears that a slowdown in the American manufacturing sector could be starting to bleed into the consumer side of the economy.” I believe the most important part of the news was how wrong analysts were. They had been expecting an increase of 0.3%. Analysts seem to be out of sync with consumers, and that tends to happen at important turning points in the economy. For now, this is news to watch. One bad month for retailers isn’t something the Fed (or investors) should act on. But the Fed should be worried that this weakness comes at the same time as manufacturing is showing cause for concern. —Recommended Link— These 12 words have paid $1,200 a week, for the past 84 weeks Hundreds of baby boomers are quitting their… Read More

Warren Buffett’s favorite indicator is pointing to an overvalued market… Should you be concerned? Well, it’s certainly true that Buffett said in a 2001 interview that he believed that his indicator “is probably the best single measure of where valuations stand at any given moment.” And generally speaking, when Buffett says something, we should listen.  —Recommended Link— Want more income? How does $565 per week sound? A former military intelligence analyst has revealed the secret to effortless income generation. Imagine $565.00 per week… every week… for the rest of your life. And your… Read More

Warren Buffett’s favorite indicator is pointing to an overvalued market… Should you be concerned? Well, it’s certainly true that Buffett said in a 2001 interview that he believed that his indicator “is probably the best single measure of where valuations stand at any given moment.” And generally speaking, when Buffett says something, we should listen.  —Recommended Link— Want more income? How does $565 per week sound? A former military intelligence analyst has revealed the secret to effortless income generation. Imagine $565.00 per week… every week… for the rest of your life. And your payouts can start as early as Wednesday. Find out how to claim yours now. The indicator in question is more of a ratio, really. To be more specific, it’s the ratio of the value of the stock market to GDP. It’s also true that this indicator shows the market is overvalued by quite a bit. The chart below shows that the only time this indicator has been higher was in 2000, before the stock market crashed. Source: Advisor Perspectives But there are some problems with this analysis. First of all,… Read More

There was a lot of news last week. We saw headlines about impeachment… the trade war… Brexit… Syria… and Saudi Arabia. All important stories. But there was another story that broke late on Friday and wasn’t widely covered… and that story may turn out to be the most important of the bunch. —Recommended Link— You only have a few hours left to act on this…​ At 11:59 p.m. tonight, we’ll reach our final deadline, and master trader Jim Fink’s presentation will be taken down. This is your… Read More

There was a lot of news last week. We saw headlines about impeachment… the trade war… Brexit… Syria… and Saudi Arabia. All important stories. But there was another story that broke late on Friday and wasn’t widely covered… and that story may turn out to be the most important of the bunch. —Recommended Link— You only have a few hours left to act on this…​ At 11:59 p.m. tonight, we’ll reach our final deadline, and master trader Jim Fink’s presentation will be taken down. This is your last chance to discover how you can make extra “paychecks” of thousands of dollars every single Thursday and the 3 simple steps behind this technique. Please don’t miss this… According to the announcement, the Fed plans to buy Treasury bills at an “initial” pace of about $60 billion from mid-October to mid-November. They will then adjust both the timing and amounts of bill purchases “as necessary to maintain an ample supply of reserve balances over time.” The buying will continue at least into the second quarter of 2020. New purchase amounts will be announced on the… Read More

Unemployment fell to its lowest level since 1969. That news sparked a stock market rally on Friday and recovered most of the week’s losses. The dashed red line in the chart below shows the small loss for the week. The solid blue line is the 50-day moving average (MA). That’s an important technical level over the next few weeks. —Recommended Link— Professional Investor Reveals Shocking New Pot Opportunity If you’ve ever thought about investing in a penny pot stock. don’t! I’ve discovered a unique marijuana profit-sharing plan backed by a U.S. Federal Law. And it’s paying… Read More

Unemployment fell to its lowest level since 1969. That news sparked a stock market rally on Friday and recovered most of the week’s losses. The dashed red line in the chart below shows the small loss for the week. The solid blue line is the 50-day moving average (MA). That’s an important technical level over the next few weeks. —Recommended Link— Professional Investor Reveals Shocking New Pot Opportunity If you’ve ever thought about investing in a penny pot stock. don’t! I’ve discovered a unique marijuana profit-sharing plan backed by a U.S. Federal Law. And it’s paying a small group of regular people up to $55,563 a year. The next check run is just days away. I’ll show you how to sign up here. Before looking at the technicals in detail, I want to review the unemployment report. It was bullish on Friday but, in the long run, I don’t believe it holds much information for traders. Here’s why… Unemployment is a lagging indicator. To understand this, think about a local restaurant. Restaurants hire when business has been good. If sales increase for one week, management pushes the existing… Read More

For investors, an important question seems to be whether impeachment will affect the stock market. But I believe that’s the wrong question. To reframe the question, I looked back to see what history could tell us. —Recommended Link— Trump Blows Up Twitter… Sends This 5G Stock On The Ride Of Its Life President Trump sent this warning to U.S. telcoms: “Step up your 5G efforts, or get left behind.” Right now, Verizon, T-Mobile, AT&T, and others are racing to rollout their 5G networks. And one $5 stock is at the center of it all. Today,… Read More

For investors, an important question seems to be whether impeachment will affect the stock market. But I believe that’s the wrong question. To reframe the question, I looked back to see what history could tell us. —Recommended Link— Trump Blows Up Twitter… Sends This 5G Stock On The Ride Of Its Life President Trump sent this warning to U.S. telcoms: “Step up your 5G efforts, or get left behind.” Right now, Verizon, T-Mobile, AT&T, and others are racing to rollout their 5G networks. And one $5 stock is at the center of it all. Today, you have an opportunity to turn a small $5,000 stake into $117,385. but only if you act before Wall Street releases its hounds. Click here for details. There have been three previous impeachments of presidents, the most recent in 1998. The House of Representatives voted to begin impeachment proceedings against President Bill Clinton on October 8, 1998. That date is highlighted in the chart below. A strong uptrend began that day. This demonstrates that impeachment is not inherently bearish. Stocks sold off in the summer of 1998 after Russia defaulted on bonds… Read More

Have you ever stopped to consider all of the potential risks you could run into during your day? I don’t recommend it; it’s not a pretty picture. Every day, we face an almost infinite number of risks — yet we rarely think about them. It makes sense — if we constantly ran through a list of all the risks we face during our day-to-day activities, many of us would never do anything. For instance, think about letting your kids sign up for a soccer league. There are potential risks associated with driving to and from the field, unknown risks from… Read More

Have you ever stopped to consider all of the potential risks you could run into during your day? I don’t recommend it; it’s not a pretty picture. Every day, we face an almost infinite number of risks — yet we rarely think about them. It makes sense — if we constantly ran through a list of all the risks we face during our day-to-day activities, many of us would never do anything. For instance, think about letting your kids sign up for a soccer league. There are potential risks associated with driving to and from the field, unknown risks from other parents whom you know nothing about, general risks associated with being in public, risks of being exposed to someone who is sick… and we haven’t even gotten to the risks associated with actually playing soccer! Instead of being crippled by fear of risk, we buy auto, home, health and life insurance to protect ourselves from significant risks that are difficult to quantify. But when it comes to investing, few take a similar approach. Rather than thinking about specific risks and setting up safeguards accordingly, many investors are content to just sit on their hands and tell themselves, “I’m focused… Read More

Last week, like many analysts, I was closely watching events in Saudi Arabia. An important oil facility had been attacked, and initial reports indicated that 5% of the world’s supply of oil was knocked offline in the attack. Oil was set to spike when markets opened, and it did. By the end of the week, prices were back into the trading range that contained prices for most of July and August. —Recommended Link— The Real Reason Most Americans Can’t Retire by 65 If you’re following traditional retirement advice that made sense 50 years ago… You… Read More

Last week, like many analysts, I was closely watching events in Saudi Arabia. An important oil facility had been attacked, and initial reports indicated that 5% of the world’s supply of oil was knocked offline in the attack. Oil was set to spike when markets opened, and it did. By the end of the week, prices were back into the trading range that contained prices for most of July and August. —Recommended Link— The Real Reason Most Americans Can’t Retire by 65 If you’re following traditional retirement advice that made sense 50 years ago… You may be missing out on the most effective retirement strategy today. Here’s all you need to know to retire as early as this year. For now, oil is on the back burner for traders. In part, that’s because the Federal Reserve pushed its way into the headlines. We knew the Fed would make the news as it held a regularly scheduled meeting. As expected, the Fed cut the target range for the federal funds rate by 0.25%, for a new range of 1.75% to 2%. What was unexpected was the dissent associated with the decision. Three of… Read More