Amber Hestla

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

Generally, I believe, people are optimistic by nature. Many of us always look for that proverbial silver lining. That is especially true when it comes to investing. Optimism explains the popularity of buy-and-hold investing. Individuals following this model say things like, “Prices always come back.” And, so far, prices in the U.S. stock market have always come back. —Recommended Link— Dear StreetAuthority Reader, I want you to be the FIRST to hear about this. A stock market “hack” we’ve been tweaking is actually working. I’m talking about gains like +20% in 14 days, +83% in 28 days, +64% in… Read More

Generally, I believe, people are optimistic by nature. Many of us always look for that proverbial silver lining. That is especially true when it comes to investing. Optimism explains the popularity of buy-and-hold investing. Individuals following this model say things like, “Prices always come back.” And, so far, prices in the U.S. stock market have always come back. —Recommended Link— Dear StreetAuthority Reader, I want you to be the FIRST to hear about this. A stock market “hack” we’ve been tweaking is actually working. I’m talking about gains like +20% in 14 days, +83% in 28 days, +64% in 48 days, +118% in 86 days…+266% in less than a year. Click here to learn more. But it took 13 years for the S&P 500 index to fully recover from the 2000 bear market. Prices did reach new highs in 2007 but then fell to new lows. It took 11 years to recover after prices peaked in 1968 and 25 years to recover from the 1929 peak. #-ad_banner-#In global markets, the track record is worse. Japanese stocks still remain more than 40% below their 1989 highs. That’s an extreme example but it’s been almost 30 years since Japanese stocks peaked. Read More

I hope you enjoyed time with family and friends over Thanksgiving. For me, holidays always include time with my mother — a woman who is fond of the saying “If you can’t say something nice, don’t say anything.” —Recommended Link— Always know when to BUY, when to HOLD, and when to SELL… If you’re looking to find winning stocks and trying to figure out when to sell… look no further. This powerful investing system uses proven market triggers and fundamental analysis to help you determine when and what to buy, when to hold and when to sell. Click here… Read More

I hope you enjoyed time with family and friends over Thanksgiving. For me, holidays always include time with my mother — a woman who is fond of the saying “If you can’t say something nice, don’t say anything.” —Recommended Link— Always know when to BUY, when to HOLD, and when to SELL… If you’re looking to find winning stocks and trying to figure out when to sell… look no further. This powerful investing system uses proven market triggers and fundamental analysis to help you determine when and what to buy, when to hold and when to sell. Click here to learn more. So, in honor of her sage advice, I want to kick things off by saying something nice about the stock market — it’s likely we will have a lot of opportunities to make money buying put options for at least the next few months. Now that I’ve made Mom proud, I’ll say it less nicely. The stock market is in terrible shape. Here’s what I’m looking at… The 3 Bearish Signals We Saw Last Week Here’s the first chart I look at every day. It’s a daily chart of the S&P 500 index, with a 200-day… Read More

It looks like we are in a bear market. There are a few indicators that point to that conclusion but I’m going to look at just two of them today. The first indicator is a chart showing the percentage change in the prices of the Dow Jones components over the past four weeks. Notice that IBM (NYSE: IBM) and Apple (NASDAQ: AAPL) are near the bottom. Procter & Gamble (NYSE: PG) and McDonald’s (NYSE: MCD) are at the top. In bear markets, investors tend to like McDonald’s. At the worst point of the 2008 bear market, MCD was… Read More

It looks like we are in a bear market. There are a few indicators that point to that conclusion but I’m going to look at just two of them today. The first indicator is a chart showing the percentage change in the prices of the Dow Jones components over the past four weeks. Notice that IBM (NYSE: IBM) and Apple (NASDAQ: AAPL) are near the bottom. Procter & Gamble (NYSE: PG) and McDonald’s (NYSE: MCD) are at the top. In bear markets, investors tend to like McDonald’s. At the worst point of the 2008 bear market, MCD was only down about half as much as the S&P 500. Over the full course of that bear market, the stock lost just 7%. This chart shows investors are shifting to defensive stocks. That can be seen in the next chart, which looks at the changes in different sectors over the past three months. Consumer staples, healthcare and utilities are the classic defensive sectors. These include companies like Procter & Gamble in the consumer staples sector, drug companies in the healthcare sector and your local power company in the utilities sector. These are the kind of businesses that offer… Read More

Fear seems to have taken hold of the stock market right now. —Recommended Link— Larry Claims He Makes $213,000 A Year Using This System On average, a handful of investors quietly make $1,543 a month with this simple, 3-step system. Some, like Larry from Washington, will bank 6-figures this year. To find out what you’re missing, click here NOW… In the past few weeks, volatility has picked up. Applying technical analysis to the broader stock market, the tenor of trading has shifted. This can be seen in the chart below, which shows the S&P 500 index and its 200-day… Read More

Fear seems to have taken hold of the stock market right now. —Recommended Link— Larry Claims He Makes $213,000 A Year Using This System On average, a handful of investors quietly make $1,543 a month with this simple, 3-step system. Some, like Larry from Washington, will bank 6-figures this year. To find out what you’re missing, click here NOW… In the past few weeks, volatility has picked up. Applying technical analysis to the broader stock market, the tenor of trading has shifted. This can be seen in the chart below, which shows the S&P 500 index and its 200-day moving average (MA). The 200-day MA can be used to define the direction of the long-term trend. Notice that the index collapsed in the recent selloff and is now testing the MA. A decisive break below that MA indicates a downtrend in the market, which in this case would most likely lead to a bear market. The reason I believe a breakdown in the S&P 500 will lead to a bear market is because small-cap stocks have already broken down. Small caps are the most speculative group of stocks in the market because they generally have the weakest… Read More

I want to start this week by answering the question that’s on everyone’s mind… “What the heck is going on in the market?” To do that, we need to start by looking back. In particular, I want to review the busy-looking chart below. This is a chart of the Invesco QQQ Trust ETF (NASDAQ: QQQ) — an exchange-traded fund that tracks the tech-heavy NASDAQ 100 index — during the lead up to the dot-com crash. As you can guess, the NASDAQ 100 was at the center of the bubble in 1999. The vertical red line marks the day… Read More

I want to start this week by answering the question that’s on everyone’s mind… “What the heck is going on in the market?” To do that, we need to start by looking back. In particular, I want to review the busy-looking chart below. This is a chart of the Invesco QQQ Trust ETF (NASDAQ: QQQ) — an exchange-traded fund that tracks the tech-heavy NASDAQ 100 index — during the lead up to the dot-com crash. As you can guess, the NASDAQ 100 was at the center of the bubble in 1999. The vertical red line marks the day when QQQ topped out following a huge run that saw the price climb about 150% in the previous 12 months. In hindsight, that overall 150% gain is what we remember. But in real time, it was difficult to hold stocks, even as prices soared. —Recommended Link— Create A 10%+ Income Stream For Life We’re sitting on a collection of the safest, most generous monthly payers available. And while $11,200 in dividend checks is a welcome addition to anyone’s income, investors also love racking up capital gains as high as 446%. Start generating a 10%+ income stream for life today… Read More

Many factors contribute to stock prices. Among the most important factors is earnings growth, something many of you already know. But another is sentiment. —Recommended Link— INCOME SPOTLIGHT: My Favorite Monthly Payer While most companies have to start each day at $0 in sales… my favorite monthly payer generates daily profits rain or shine-and regardless of what’s going on in the economy. Plus…its revenue has risen more than 60% over the past four years. That’s why I’m urging you to grab this company right now. Don’t wait… Get the buy details here ASAP. I have long believed sentiment is… Read More

Many factors contribute to stock prices. Among the most important factors is earnings growth, something many of you already know. But another is sentiment. —Recommended Link— INCOME SPOTLIGHT: My Favorite Monthly Payer While most companies have to start each day at $0 in sales… my favorite monthly payer generates daily profits rain or shine-and regardless of what’s going on in the economy. Plus…its revenue has risen more than 60% over the past four years. That’s why I’m urging you to grab this company right now. Don’t wait… Get the buy details here ASAP. I have long believed sentiment is the most important factor. Sentiment explains the internet bubble in 1999. Investors believed the internet was going to revolutionize commerce… and that belief turned out to be correct. But it took time for companies and consumers to learn how to benefit from the internet. Market prices of stocks simply got ahead of earnings. #-ad_banner-#In a bubble, the gap between sentiment and earnings widens until it eventually becomes too large and the prices of stocks fall. We also saw the impact sentiment can have during the 2008 financial crisis. In 2008 and 2009, sentiment fell sharply — and so did stock… Read More

Last week, I told you about Hetty Green, otherwise known as the Witch of Wall Street, and the approach she took to building a a fortune estimated at $100 million to $200 million more than 100 years ago (equivalent to $2.25 billion to $4.5 billion in 2018 dollars). —Recommended Link— U.S. Army Invests in Real-Life Spiderman Suit (Not Kidding) It’s like something straight out of science-fiction… According to our research, the U.S. Army has invested in a small biotech company with a breakthrough technology using the DNA of spiders. We’re not kidding. Not only could it change the future… Read More

Last week, I told you about Hetty Green, otherwise known as the Witch of Wall Street, and the approach she took to building a a fortune estimated at $100 million to $200 million more than 100 years ago (equivalent to $2.25 billion to $4.5 billion in 2018 dollars). —Recommended Link— U.S. Army Invests in Real-Life Spiderman Suit (Not Kidding) It’s like something straight out of science-fiction… According to our research, the U.S. Army has invested in a small biotech company with a breakthrough technology using the DNA of spiders. We’re not kidding. Not only could it change the future of warfare — it has a host of unique properties that could lead to a range of applications, allowing early investors to strike it rich. To get all the fascinating details, go here. (If you missed that piece, you can read it here.) If Hetty were looking at today’s market, I’m certain she would be buying Honda Motor (NYSE: HMC). I’m sure you are familiar with Honda. It’s a Japanese automaker, which means its business could be threatened by a potential trade war. #-ad_banner-#I looked beyond all of that and simply considered the value of the company. My question was,… Read More

If you read any news, you probably know we live in very partisan times. According to many, the level of the divide in our country is higher than ever. But if you’re a history buff, you know better. The country has always been divided on major issues. —Recommended Link— THE LIST — The Only Growth Stocks You’ll Ever Need If you’re ready to start bagging triple-digit winners like it’s no big deal, then you have to see this… Last year’s picks are beating the S&P 500 3-to-1 , and we ‘ve recommended dozens of multi-baggers to our readers over… Read More

If you read any news, you probably know we live in very partisan times. According to many, the level of the divide in our country is higher than ever. But if you’re a history buff, you know better. The country has always been divided on major issues. —Recommended Link— THE LIST — The Only Growth Stocks You’ll Ever Need If you’re ready to start bagging triple-digit winners like it’s no big deal, then you have to see this… Last year’s picks are beating the S&P 500 3-to-1 , and we ‘ve recommended dozens of multi-baggers to our readers over the years. THE LIST is jam packed timely picks including: Our #1 Biotech Stock, Takeover Stock, Pharmaceutical Stock, and many others. Click here to see them now. Immigration is a hot topic. Just like it was in the 1980s, the early 1900s and late 1800s. Politicians have hurled personal insults at each since the election of 1796 when John Adams and Thomas Jefferson turned from friend to enemy. What is different this time around is the visibility of these debates (and thus our awareness of and participation in them). Many of us don’t study history as closely as we should,… Read More

Just a few weeks ago, my Maximum Income readers saw three of our covered call trades expire worthless. —Recommended Link— Do You Have 7 Minutes To Spare This Friday? If you can spare just seven minutes this Friday, you could pocket your first $565 in fast cash… without investing a dime of your own money. This simple “Guaranteed Income Strategy” generates INSTANT cash every week and boasts a 90.5% win rate. Go here to see how it’s racked up $140,490 in extra cash for us… Now, that may sound like a… Read More

Just a few weeks ago, my Maximum Income readers saw three of our covered call trades expire worthless. —Recommended Link— Do You Have 7 Minutes To Spare This Friday? If you can spare just seven minutes this Friday, you could pocket your first $565 in fast cash… without investing a dime of your own money. This simple “Guaranteed Income Strategy” generates INSTANT cash every week and boasts a 90.5% win rate. Go here to see how it’s racked up $140,490 in extra cash for us… Now, that may sound like a bad thing, but it’s actually my favorite part of the strategy. You see, every time one of our options expires worthless, it gives us the chance to write another option on the stock, capturing another big income payment. Here’s a snapshot of our three positions that expired worthless on June 15. As you can see, we’ve already generated a significant amount of income from selling call options on these three positions. And because our June options expired worthless, we can now sell another round of covered calls. #-ad_banner-#On June 19, I sent my readers a trade alert with… Read More

I’ve read quite a bit about investment theory over the years. There have been thousands of papers written about how to value a stock. Thousands of other papers detail how to value the stock market. —Recommended Link— Just Released… THE LIST: Top 7 Growth Stocks To Buy Now Our annual research has produced winners of 310%, 452%, and even 569% in years past. Last year’s picks are beating the S&P 500 3-to-1. And this year’s report could be the most profitable yet… If you’re tired of paltry gains, then this could be the most important thing you read all… Read More

I’ve read quite a bit about investment theory over the years. There have been thousands of papers written about how to value a stock. Thousands of other papers detail how to value the stock market. —Recommended Link— Just Released… THE LIST: Top 7 Growth Stocks To Buy Now Our annual research has produced winners of 310%, 452%, and even 569% in years past. Last year’s picks are beating the S&P 500 3-to-1. And this year’s report could be the most profitable yet… If you’re tired of paltry gains, then this could be the most important thing you read all year. Click here to see it. And one of the biggest things I’ve learned from all my reading is that none of those papers provide everything an investor needs to know. #-ad_banner-#This research has led to the development of many models that can be used to determine a stock’s fair value. But the market price is usually above or below that value. Recently, there has been some interesting research into why the market price is different than the fair value. Economists are noticing that sentiment is a factor in the current market price. In other words, whether investors are bullish… Read More