Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.
While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.
And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.
Analyst Articles
Many investors are looking for the next Amazon. The truth is that there won’t be another Amazon in the near future. Amazon famously started as an online bookseller and grew to a global powerhouse. Jeff Bezos, who recently retired as CEO, saw opportunities everywhere he looked. One example is the story about how Amazon Web Services became a multibillion-dollar division by accident. A popular story is that Amazon needed to size its business for the rush of the Christmas shopping season. Realizing they had excess server and processing capacity for the other 11 months led to renting out servers through… Read More
Many investors are looking for the next Amazon. The truth is that there won’t be another Amazon in the near future. Amazon famously started as an online bookseller and grew to a global powerhouse. Jeff Bezos, who recently retired as CEO, saw opportunities everywhere he looked. One example is the story about how Amazon Web Services became a multibillion-dollar division by accident. A popular story is that Amazon needed to size its business for the rush of the Christmas shopping season. Realizing they had excess server and processing capacity for the other 11 months led to renting out servers through AWS. Now, that’s not really how it happened. The truth is that it grew from an initiative to improve the company’s infrastructure. But Bezos saw the possibility of new business and allocated the resources the division needed to grow. Amazon Prime began as an effort to boost customer loyalty. Amazon created Alexa to help consumers order more products. Amazon bought Whole Foods to help get products to consumers faster. There are other innovations, and all are designed to support the core business. The reason I don’t expect another Amazon in the near future is because it will take decades to… Read More
We can't wait for the decline to act. As risks rise, it could be prudent to de-risk our portfolios with this smart strategy... Read More
We can't wait for the decline to act. As risks rise, it could be prudent to de-risk our portfolios with this smart strategy... Read More
My inflation concerns will only continue to grow if the evidence continues to point me in that direction. And right now, it is... Read More
My inflation concerns will only continue to grow if the evidence continues to point me in that direction. And right now, it is... Read More
The Fed will do whatever it takes... In the meantime, this earnings season will tell us what to expect for the rest of the year. Read More
The Fed will do whatever it takes... In the meantime, this earnings season will tell us what to expect for the rest of the year. Read More
I've been saying for weeks that the market is near an important transition. And now we're seeing this play out. Here's how to respond... Read More
I've been saying for weeks that the market is near an important transition. And now we're seeing this play out. Here's how to respond... Read More
I've been watching this take shape for weeks. And from everything we're currently seeing, I believe the trend has likely started to reverse... Read More
I've been watching this take shape for weeks. And from everything we're currently seeing, I believe the trend has likely started to reverse... Read More
Because I believe inflation is a risk, I recently recommended a trade in a company that delivers products that are needed by consumers under any conditions. Read More
Because I believe inflation is a risk, I recently recommended a trade in a company that delivers products that are needed by consumers under any conditions. Read More
Inflation is one of those factors that isn't a problem until it's a problem, and perceptions could make reality. So here's how we can respond.... Read More
Inflation is one of those factors that isn't a problem until it's a problem, and perceptions could make reality. So here's how we can respond.... Read More
Key items I've been watching for weeks (as well as my own indicators) are all pointing to the fact that last week's new high could be a false breakout... Read More
Key items I've been watching for weeks (as well as my own indicators) are all pointing to the fact that last week's new high could be a false breakout... Read More
The market is stuck in a trading range, and the next move could be a big one. That's why I'm sticking to easy-win trades that produce income immediately... Read More
The market is stuck in a trading range, and the next move could be a big one. That's why I'm sticking to easy-win trades that produce income immediately... Read More
