Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.
While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.
And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.
Analyst Articles
Based on market history and what the charts tell us, it's reasonable to expect a big move in the market after the stimulus is finalized. Read More
Based on market history and what the charts tell us, it's reasonable to expect a big move in the market after the stimulus is finalized. Read More
I am remaining conservative and buying a beaten-down stock that has long been a favorite for income investors and traders alike. Read More
I am remaining conservative and buying a beaten-down stock that has long been a favorite for income investors and traders alike. Read More
I expect the recovery to be K-shaped, and that means there will be significant trading opportunities in the next year... Read More
I expect the recovery to be K-shaped, and that means there will be significant trading opportunities in the next year... Read More
The technicals remain bullish, and the potential rewards continue to outweigh the potential risks... Read More
The technicals remain bullish, and the potential rewards continue to outweigh the potential risks... Read More
I'm not expecting 2021 to be a repeat of 2019. But there are reasons to be bullish... Read More
I'm not expecting 2021 to be a repeat of 2019. But there are reasons to be bullish... Read More
We all know that Covid-19 has caused a lot of changes in our lives as well as the economy. Some of them are new changes, while others have been accelerated as a result of the pandemic. So when I was reviewing trade candidates this week, it’s no surprise that I saw that stocks were reflecting a trend in the economy. The shift to online shopping, for example, has been building for years. Shutdowns related to the pandemic accelerated the trend. This is shown in the chart below. Source: Federal Reserve This is a chart… Read More
We all know that Covid-19 has caused a lot of changes in our lives as well as the economy. Some of them are new changes, while others have been accelerated as a result of the pandemic. So when I was reviewing trade candidates this week, it’s no surprise that I saw that stocks were reflecting a trend in the economy. The shift to online shopping, for example, has been building for years. Shutdowns related to the pandemic accelerated the trend. This is shown in the chart below. Source: Federal Reserve This is a chart of the percent of sales at non-store retailers as a percentage of all retail sales. Non-store retailers include websites and catalogs with catalogs losing market share. This week, even Ikea decided to stop printing catalogs. The Swedish retailer finally accepted that the future of retail is online. This is a trend that is likely to continue. Even when brick-and-mortar retailers are allowed to reopen, consumers will continue to spend a large amount online. This is a certainty because the largest retailers are adopting e-commerce. Source: Visual Capitalist The top 10 e-retailers have about… Read More
I believe 10-year Treasury notes are among the riskiest possible investments. I prefer this strategy instead... Read More
I believe 10-year Treasury notes are among the riskiest possible investments. I prefer this strategy instead... Read More
This year, we are likely to end the month with a gain, although we should also expect volatility. Here's what you need to know... Read More
This year, we are likely to end the month with a gain, although we should also expect volatility. Here's what you need to know... Read More
This tool indicates we could see additional gains in the stock market, so bear with me while I explain... Read More
This tool indicates we could see additional gains in the stock market, so bear with me while I explain... Read More
Many of my readers know that I’m always thinking about risk. Here's one way I mitigate risk in my trades that you can implement, starting today... Read More
Many of my readers know that I’m always thinking about risk. Here's one way I mitigate risk in my trades that you can implement, starting today... Read More
