Amber Hestla

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

The S&P is making new highs, but we're seeing a wave of retail bankruptcies. And the Fed just announced a looser policy with its views on inflation. Here are my thoughts on how we should proceed... Read More

The S&P is making new highs, but we're seeing a wave of retail bankruptcies. And the Fed just announced a looser policy with its views on inflation. Here are my thoughts on how we should proceed... Read More

The Fed is driving everything. But I still say now is a time for caution, even as the Fed continues to add money to the economy. Read More

The Fed is driving everything. But I still say now is a time for caution, even as the Fed continues to add money to the economy. Read More

The history of this indicator says the decline is likely to be a short-term pullback. This means we should be cautious, but ready to buy a dip if the decline follows the historical pattern. Read More

The history of this indicator says the decline is likely to be a short-term pullback. This means we should be cautious, but ready to buy a dip if the decline follows the historical pattern. Read More

If you have kids, I’m sure you remember what it’s like taking them to the park to play. (I know this might feel like a distant memory depending on where you live, but give it a shot.) From the perspective of an adult, it’s often loud. But the noise serves a purpose. The kids are making noise to attract attention. It could be an effort to get another child to throw a ball, or an effort to keep a child from jumping off the swing into a crowd. Noise is part of playing. As a parent, we often try to… Read More

If you have kids, I’m sure you remember what it’s like taking them to the park to play. (I know this might feel like a distant memory depending on where you live, but give it a shot.) From the perspective of an adult, it’s often loud. But the noise serves a purpose. The kids are making noise to attract attention. It could be an effort to get another child to throw a ball, or an effort to keep a child from jumping off the swing into a crowd. Noise is part of playing. As a parent, we often try to tune out the noise so we can respond to the rare but important signal of distress that happens when kids play. (With my boys, it’s not as rare as I’d like it to be.) Noise is the way a child attracts attention when they are distressed. Maybe they’re hurt or need help because their head went into the monkey bars just fine but is more difficult to get out. As a parent, the noise is unavoidable, but it’s our job to quickly respond to this important noise… what an engineer would call the “signal.” Stock market analysts face a similar… Read More