Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.
While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.
And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.
Analyst Articles
Stock prices generally reflect expectations for the future. If investors believe earnings will grow, then stock prices can soar, and they can fall just as quickly if earnings disappoint. The yearly chart of Hot… Read More
Bad news tends to dominate the headlines and we often miss the signs of good news that are buried lower on the page. One example of good news was the unemployment rate for November falling to 7.7%, a four-year low. As people return… Read More
With political leaders considering changes to taxes and fiscal policy that could have significant economic effects, the market is likely to be driven by irrational fears or hopes. After a deal is… Read More
Few companies can claim they actually contributed to changing the world. But less than 30 years ago, Microsoft (Nasdaq: MSFT) and Intel (Nasdaq: INTC) did change the world as they defined the standards for personal computers (PCs). With Intel providing the hardware standards and Microsoft defining software, those two companies… Read More
There seems to be widespread agreement that tax rates affect stock prices. Unfortunately, for traders looking for an edge in the stock market, there is no evidence showing what that effect is. There have been… Read More
Traders are not always rational, and that statement seems to be especially true during earnings season. Millions, and at times billions, of dollars in stock market value are often lost in seconds when a company misses… Read More
Takeovers and takeover rumors can fuel large stock moves, often with the company being acquired going up and the company completing the acquisition falling. These price moves are logical. Takeover targets tend to be undervalued and the… Read More
Many traders now understand that buy-and-hold strategies can suffer from steep losses for years at a time. This knowledge was probably acquired from expensive first-hand experience. In a strong bull market that lasts for… Read More
The story of David and Goliath has captured imaginations for thousands of years. But many traders who look for giant slayers among the smallest companies are met with disappointment. Occasionally, however, there are stories of small-cap companies that take on giants and win, and today we have a company that… Read More
Interest rates, as measured by 10-year U.S. Treasury rates and a number of other interest rates, have been declining for more than 30 years. As the chart below shows, interest rates move in trends that last for decades. Eventually, this trend will reverse as all trends do, and while it… Read More
