Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.
While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.
And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.
Analyst Articles
In the buildup to Hurricane Sandy, I was wondering if there could be significant impacts on shipping. In my research, I was surprised to learn that ports in the Great Lakes can also launch ships bound for Europe. There are even a few instances where ports in the Great Lakes… Read More
With an incredibly close presidential race, uncertainty about who will be in the White House next January will almost certainly have an impact on the stock market. Each candidate has different visions, and once in office will adopt policies that benefit some… Read More
While long-term investors usually think of volatility as a way to measure the risk of an investment and often try to reduce it, short-term traders should consider maximizing their exposure, because volatility is also a way to describe the magnitude of price moves.#-ad_banner-# High-volatility stocks tend to make large moves… Read More
The current stock market looks vulnerable to further selling right now, but in such an uncertain market, long positions are needed to capture potential gains if stocks should rise. However, risk should be carefully considered before entering any trade.#-ad_banner-# Low-priced, small-cap stocks… Read More
In 1999, traders and everyone else seemed to believe that the Internet would change the world and any company with a website would be able to profit from that new reality. These stocks had so much potential that traditional valuation techniques didn’t… Read More
Last week, Hewlett-Packard (NYSE: HPQ) announced a far steeper-than-expected drop in 2013 profit, which sent the stock to a nine-year low. You may be asking yourself whether a company that was founded in 1939 and is expected to report more than $100 billion in… Read More
Whenever we have an extended market crash, it is a good idea to look for the survivors. These are the companies that have endured the brutal years of a bear market and are still… Read More
While irrational exuberance or excessive pessimism can lead traders to ignore fundamentals in the short term, stock prices are almost always related to earnings in the long term. Traders can benefit from fad stocks with… Read More
Handbag and accessory maker Coach (NYSE: COH), one of the best-known names in high-end fashion, has also been one of the best-performing stocks in the bull market that started in 2009. From its bear market lows, Coach gained 599% before peaking in March. Since then, the stock has pulled back and is trading 30% below its all-time highs. The chart below shows that the price could be headed even lower in the short term. Despite the stock’s recent struggles, Coach is still a… Read More
Handbag and accessory maker Coach (NYSE: COH), one of the best-known names in high-end fashion, has also been one of the best-performing stocks in the bull market that started in 2009. From its bear market lows, Coach gained 599% before peaking in March. Since then, the stock has pulled back and is trading 30% below its all-time highs. The chart below shows that the price could be headed even lower in the short term. Despite the stock’s recent struggles, Coach is still a great company for the long term. And at the right price, this stock is a buy. But right now it looks like it is a little too early. I think the holiday shopping season could lead to an additional sell-off in the stock that would push Coach shares down to where I would like to buy them. As you can see in the chart below, since Coach peaked, competitor Michael Kors (NYSE: KORS) has been a market leader. The two companies are… Read More
While value investing and short-term trading seem to be at opposite ends of the investment spectrum, there are ways short-term traders can use long-term value investing principles to profit. Value investors look for cheap stocks and buy in the hope that over… Read More
