$2.8 billion. That’s the amount grossed by James Cameron’s “Avatar” since its release in late 2009. That makes “Avatar” the highest-grossing film of all time, earning nearly $1 billion more than the No. 2 film, “Titanic.” But “Avatar” isn’t alone in recent films making a big splash. In fact, three of the top six grossing films of all time have been released in the past 13 months. What’s causing these skyrocketing sales figures? Certainly inflating ticket prices have a lot to do with it, but a quick look… Read More
$2.8 billion. That’s the amount grossed by James Cameron’s “Avatar” since its release in late 2009. That makes “Avatar” the highest-grossing film of all time, earning nearly $1 billion more than the No. 2 film, “Titanic.” But “Avatar” isn’t alone in recent films making a big splash. In fact, three of the top six grossing films of all time have been released in the past 13 months. What’s causing these skyrocketing sales figures? Certainly inflating ticket prices have a lot to do with it, but a quick look into “Avatar’s” success shows an even bigger force at play… 3-D technology. Avatar made a splash by being made specifically for 3-D presentation. That led to 81% of its U.S. sales coming from the pricier tickets to 3-D viewings. Clearly, consumers are enamored with immersive 3-D visuals. In fact, 3-D movies share of domestic ticket sales climbed from 2% in 2008 to 11% in 2009. That’s a five-fold surge in one year. This year should see an even greater share go toward 3-D. This trend isn’t going away — nor is it limited to… Read More